Customer Insights Map

Visual overview of your customer sentiment across all categories. Each card shows the category score, number of reviews analyzed, and trend direction compared to the previous period.

Stylist Skill & Results

Analyse feedback about cut/color quality, style execution, understanding client wishes, and satisfaction with final results.

+91 +12

Consultation & Listening

Assess comments about stylists listening to requests, offering suggestions, understanding hair type/face shape.

+85 +7

Service Value & Pricing

Identify whether customers felt services were worth the cost, including product quality used and overall value perception.

+79 -2

Booking & Scheduling

Focus on appointment availability, punctuality, flexibility with timing, ease of rebooking.

+73 +5

Salon Environment & Comfort

Capture mentions of cleanliness, modern equipment, comfortable seating, relaxing atmosphere, and overall salon ambiance.

+67 -8

April 2025

Next update in 11 days

Example for Hair Salons & Beauty Services

78.9
Overall Score

Insights

Each category is scored from -100 to +100 based on customer sentiment. Green indicates strong performance (50+), while amber and red highlight areas needing attention. The sentiment breakdown shows the distribution of positive, neutral, and negative feedback for each category. "No data" appears when insufficient feedback is available for that sentiment type.

Atmosphere & Ambience

2 reviews analysed

-100
Score
Sentiment BreakdownLimited Data
Positive
No data
Neutral
No data
Negative
100%

Value for Money

4 reviews analysed

100
Score
Sentiment BreakdownLimited Data
Positive
100%
Neutral
No data
Negative
No data

Service & Staff

6 reviews analysed

81
Score
Sentiment BreakdownLimited Data
Positive
67%
Neutral
No data
Negative
33%

Treatment Quality

4 reviews analysed

91
Score
Sentiment BreakdownLimited Data
Positive
75%
Neutral
No data
Negative
25%

Facilities & Cleanliness

6 reviews analysed

67
Score
Sentiment BreakdownLimited Data
Positive
67%
Neutral
No data
Negative
33%

Customer Feedback Highlights

Real customer feedback organised by category and sentiment to provide actionable insights into your business performance.

Atmosphere & Ambience

2 customer reviews

-100
Score

Areas for Improvement

2 reviews
Negative
"Aqua fitness was on when we arrived as it was a noisy start to our relaxing day."
Negative
"there was a large group so pool area was very loud at times"

Value for Money

4 customer reviews

100
Score

Positive Feedback

4 reviews
Positive
"I ended up buying some of the products she used on me!"
Positive
"Food was also nice, and they're quite large portions."
Positive
"the food which was very good, reasonably priced"
Positive
"A mention has to go towards the chef, catering for all my dietary restrictions, Gluten free and dairy. Not only did he present such yummy delicious food the menus for breakfast also had a great selection."

Service & Staff

6 customer reviews

81
Score

Positive Feedback

4 reviews
Positive
"The staff attentive and friendly"
Positive
"Staff were all friendly."
Positive
"everyone very friendly & helpful"
Positive
"Callum the chef went over & above on the food, catering to various food intolerances"

Areas for Improvement

2 reviews
Negative
"During my treatment the therapist I had kept vaping!"
Negative
"I've spoken with the spa regarding this before writing this review and their attitude was basically 'thanks for bringing this to our attention BUT we really don't care'."

Treatment Quality

4 customer reviews

91
Score

Positive Feedback

3 reviews
Positive
"The treatments are pretty good."
Positive
"Very nice massage"
Positive
"fab treatment"

Areas for Improvement

1 review
Negative
"Only 1 was provided with pamphlet of which products were used on her."

Facilities & Cleanliness

6 customer reviews

67
Score

Positive Feedback

4 reviews
Positive
"Spa facilities were good, we made use of the sauna and steam room. There's plenty of water provided throughout the spa, which is good."
Positive
"Lovely facilities"
Positive
"Gym, pool, and spa facilities were fantastic."
Positive
"Pool and spa facilities were fabulous, lots to choose from, not crowded and very clean."

Areas for Improvement

2 reviews
Negative
"The lockers didn't work at all - frustrating and the staff had to keep coming up to help lots of people there, so didn't feel secure."
Negative
"It's so dated and dirty…it's really a matter of deep cleaning and updating to make it a 5 star place."