Customer Insights Map

Visual overview of your customer sentiment across all categories. Each card shows the category score, number of reviews analyzed, and trend direction compared to the previous period.

Haircut

Comments on the haircut's quality, style, precision, or suitability.

+90 +5

Personalisation

Comments on tailoring the service to the customer's preferences or providing advice.

+87 +3

Service

Describes staff friendliness, professionalism, communication, and attentiveness.

+86 -2

Punctuality / Wait Time

Mentions of how on-time the barber was, or waiting experience.

+83 +8

Atmosphere

Describes the shop's vibe, music, cleanliness, decor, or general environment.

+78

Booking Experience

Ease and reliability of booking appointments or using the booking system.

+76 -5

Price

Mentions cost, value for money, or pricing transparency.

+72 +1

April 2025

Next update in 11 days

Example for Barber Shops

81.2
Overall Score

Insights

Each category is scored from -100 to +100 based on customer sentiment. Green indicates strong performance (50+), while amber and red highlight areas needing attention. The sentiment breakdown shows the distribution of positive, neutral, and negative feedback for each category. "No data" appears when insufficient feedback is available for that sentiment type.

Haircut

12 reviews analysed

90
Score
Sentiment BreakdownMostly Positive
Positive
67%
Neutral
25%
Negative
8%

Service

11 reviews analysed

86
Score
Sentiment BreakdownMostly Positive
Positive
73%
Neutral
9%
Negative
18%

Atmosphere

11 reviews analysed

78
Score
Sentiment BreakdownMostly Positive
Positive
55%
Neutral
27%
Negative
18%

Price

11 reviews analysed

72
Score
Sentiment BreakdownMostly Positive
Positive
55%
Neutral
18%
Negative
27%

Booking Experience

11 reviews analysed

76
Score
Sentiment BreakdownMostly Positive
Positive
64%
Neutral
9%
Negative
27%

Punctuality / Wait Time

11 reviews analysed

83
Score
Sentiment BreakdownMostly Positive
Positive
64%
Neutral
18%
Negative
18%

Personalisation

11 reviews analysed

87
Score
Sentiment BreakdownMostly Positive
Positive
73%
Neutral
9%
Negative
18%

Customer Feedback Highlights

Real customer feedback organised by category and sentiment to provide actionable insights into your business performance.

Haircut

12 customer reviews

90
Score

Positive Feedback

8 reviews
Positive
"Best haircut I've had in years! The barber really understood what I wanted."
Positive
"My haircut turned out exactly as I requested, with great attention to detail."
Positive
"Absolutely love my new haircut! The barber suggested a style that suits my face shape perfectly."
Positive
"Perfect fade and the top was styled exactly how I like it."
Positive
"Great cut, very professional work and clean lines."
Positive
"Amazing transformation! I look so much better."
Positive
"Solid haircut, nothing fancy but exactly what I needed."
Positive
"Outstanding technique and attention to detail."

Neutral Feedback

3 reviews
Neutral
"The style was good but slightly uneven on one side."
Neutral
"The barber was skilled but rushed through the cut a bit."
Neutral
"Hair came out shorter than expected but still looks good."

Areas for Improvement

1 review
Negative
"The cut wasn't quite what I was picturing."

Service

11 customer reviews

86
Score

Positive Feedback

8 reviews
Positive
"The barber was extremely friendly and took the time to understand exactly what I wanted."
Positive
"Staff was professional and helpful, making sure I was comfortable throughout my haircut."
Positive
"Everyone was attentive and made sure I got exactly what I asked for."
Positive
"Excellent customer service, they really care about their clients."
Positive
"Friendly staff and great conversation during the cut."
Positive
"The team is knowledgeable and always willing to help."
Positive
"Very welcoming atmosphere and professional approach."
Positive
"Outstanding service from start to finish."

Neutral Feedback

1 review
Neutral
"Service was good but nothing exceptional."

Areas for Improvement

2 reviews
Negative
"The receptionist was a bit dismissive when I called to reschedule my appointment."
Negative
"Staff seemed rushed and didn't pay much attention to my preferences."

Atmosphere

11 customer reviews

78
Score

Positive Feedback

6 reviews
Positive
"The shop has a great vibe with classic decor and comfortable chairs."
Positive
"Very clean and well-maintained space with a nice ambiance."
Positive
"Love the vintage barbershop feel, very authentic."
Positive
"Clean, professional environment with great attention to detail."
Positive
"The atmosphere is relaxing and the space feels premium."
Positive
"Perfect blend of traditional and modern barbershop vibes."

Neutral Feedback

3 reviews
Neutral
"The waiting area could use more comfortable seating, but the overall vibe is good."
Neutral
"Nice ambiance but could use better lighting."
Neutral
"Feels cramped when busy, but otherwise nice setup."

Areas for Improvement

2 reviews
Negative
"Music was too loud, making it difficult to have a conversation with my barber."
Negative
"Could be cleaner, noticed some hair on the floor."

Price

11 customer reviews

72
Score

Positive Feedback

6 reviews
Positive
"A bit expensive, but the quality of the haircut makes it worth every penny."
Positive
"Great value for money considering the level of service and attention to detail."
Positive
"The price is reasonable for the quality of haircut and overall experience."
Positive
"Fair pricing for the excellent service you receive."
Positive
"Excellent value - you get what you pay for here."
Positive
"Price point is perfect for the quality of work."

Neutral Feedback

2 reviews
Neutral
"Cost is about average for the area and quality is good."
Neutral
"Costs more than I usually spend but worth it for special occasions."

Areas for Improvement

3 reviews
Negative
"Prices are higher than other shops in the area, not sure if the difference in quality justifies it."
Negative
"Overpriced for what you get compared to other local barbers."
Negative
"Too expensive for a basic haircut."

Booking Experience

11 customer reviews

76
Score

Positive Feedback

7 reviews
Positive
"Easy to book online and the confirmation system works perfectly."
Positive
"Simple booking process and they send helpful reminders."
Positive
"Website booking is straightforward and convenient."
Positive
"Phone booking was quick and staff were helpful."
Positive
"Love the text reminders they send before appointments."
Positive
"Great that they allow online booking 24/7."
Positive
"Efficient booking system and easy to reschedule if needed."

Neutral Feedback

1 review
Neutral
"Booking process is okay but could be more user-friendly."

Areas for Improvement

3 reviews
Negative
"Their booking system was down when I tried to schedule, had to call multiple times."
Negative
"Had trouble with the online system, kept getting errors."
Negative
"System doesn't show all available times which is frustrating."

Punctuality / Wait Time

11 customer reviews

83
Score

Positive Feedback

7 reviews
Positive
"Right on time for my appointment, no waiting around."
Positive
"Always punctual and respectful of my time."
Positive
"They run pretty much on schedule which I appreciate."
Positive
"Excellent time management, in and out efficiently."
Positive
"Never had to wait more than 5 minutes past my appointment."
Positive
"Consistently on time, which is rare these days."
Positive
"Perfect timing every visit, very professional."

Neutral Feedback

2 reviews
Neutral
"Usually a short wait but nothing too inconvenient."
Neutral
"Wait times can be unpredictable, sometimes quick, sometimes long."

Areas for Improvement

2 reviews
Negative
"Had to wait 20 minutes past my appointment time, which was frustrating."
Negative
"Waited 30 minutes despite having an appointment."

Personalisation

11 customer reviews

87
Score

Positive Feedback

8 reviews
Positive
"He remembered my usual style and suggested improvements that worked perfectly."
Positive
"Gave great advice about what would work best with my hair type."
Positive
"Tailored the cut perfectly to my face shape and lifestyle."
Positive
"Took time to understand my preferences and delivered exactly that."
Positive
"Good personalized service, feels like they really listen."
Positive
"Excellent at adapting styles to individual face shapes."
Positive
"Made helpful suggestions that improved my usual look."
Positive
"They remember my preferences from visit to visit."

Neutral Feedback

1 review
Neutral
"Standard service, nothing particularly customized."

Areas for Improvement

2 reviews
Negative
"Felt like he rushed through without really understanding what I wanted."
Negative
"Didn't seem to take my input seriously during consultation."